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Some words will automatically add pressure to your sales presentation just by their very nature. For example, which sounds better, “Hi. Are you the decision maker who would sign the contract?” OR “Hi, are you the person who would handle this?
Remember, it’s very important to be clear when communicating, but when possible, replace your “pressure words” with softer words. Here’s a brief list of “pressure words or terms’ and recommended replacements.
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