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Pressure Words and their recommended replacements

Some words will automatically add pressure to your sales presentation just by their very nature. For example, which sounds better, “Hi. Are you the decision maker who would sign the contract?” OR “Hi, are you the person who would handle this?

Remember, it’s very important to be clear when communicating, but when possible, replace your “pressure words” with softer words. Here’s a brief list of “pressure words or terms’ and recommended replacements.

Pressure Words

Contract
Commitment
Sign here
Decision
Decision Maker
Purchasing Agent
Objection
Payment
Deposit
Legalities
Referrals
Appointment
Do you have a minute?|
Buy
Purchase
Lease
Deposit
Deposit
Cancel

Recommended Replacements

Application, order form
Yeah or Neah, place your order
Give me your ‘O.K.’ John Hancock
Yeah or Neah
Person who would handle this
Person who would handle this
Question, concern
Take care of this
Take care of a part of this
Jargon
People who might like this
Chance for me to stop by
Joe thought you’d want to see this
Pick one up
Pick one up from me, get one
Extend your payments
Put something down
The “damage” haha
Had second thoughts

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