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1). Always listen to your customers
Our customers are one of the biggest assets we have. You could wipe away our building, equipment, data, computers, almost everything- but if we still have our customers, you’ll be back in no time! Your customers know what makes them happy, sad, excited, angry, and what makes them either want to continue to do business with you, or to say “Sorry, we’re not doing that again this year- or ever.”
We must start to find out what our customers want, and how to give it to them! Once we start to shift our focus onto the wants and needs of our customers, we will be on track to huge success. How do we figure out what our customers want, don’t want, etc? WE ASK THEM! It’s that easy! Start listening, and try to think of our customers as our teachers. Give them what they want, and we’ll start to make the “A” honor roll!
2). Always rely on systems to provide predictable results
Because we are human, we are prone to be imperfect! We may strive for perfection, but we find that it’s impossible to be perfect! Our Golden Rule #2 is not meant to dehumanize us, instead, it is meant to be a took for us to use to bring the company to a new level; as close to being predictable and reliable as possible! One thing that almost everyone likes is consistency. So for our customers, suppliers employees shareholders, bankers, etc to feel extremely comfortable with us, we must take our business to a new level of consistency and predictability! You provide a great experience by setting up systems that provide your customer with the consistent result they want!
3). Know thy data!
Knowing our data (numbers) provides us with several huge advantages. Knowing reliable data enables us to gage our past performance. Knowing reliable data enables us to gage our current performance. Also, by knowing our numbers, we are able to make better educated guesses and decisions than companies that do not know their numbers! knowing our data thus gives us a HUGE competitive edge.
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